In the early 2000s, BMW Forschung und Technik GmbH—the company’s dedicated research and innovation department—was working on a project that truly broke the mold. Unlike the teams focused on refining next year’s production models, this…

Last week, BMW dropped some big news at a press event in South Carolina: the new M5 Sedan (G90) and, for the first time ever, the M5 Touring (G99) made their U.S. debut. While the…

BMW’s color palette has never been this vast, and we’re not just talking about special Individual colors. There’s a generous array of normal hues you can choose from, including this new Dune Grey finish. It…

With sadly no M560e xDrive on the horizon, the 550e xDrive is the closest we’ll get to an M Performance 5 Series with a combustion engine. BMW has now introduced the six-cylinder electrified sedan in…

The controversially styled iX is about to receive a Life Cycle Impulse expected to bring a series of changes. We’re hearing that BMW will start production in March 2025, so the premiere is likely only…

I traveled to South Carolina, home of BMW’s Spartanburg plant, to sample the 2025 BMW X3 30 xDrive, one of brand’s most popular crossovers worldwide. Known for its versatility, the X3 lineup has always struck a…

Creating engaging, informative, and visually captivating car content isn’t just about loving cars—it’s about using the right tools to bring that passion to life. In this story, we’ll take you behind the scenes of our…

The 2025 BMW M4 CS continues to captivate automotive enthusiasts worldwide, and a recent photo gallery from South Carolina showcases this high-performance coupe in the vibrant Riviera Blue color.  Just as before, the M4 CS…

Hop into almost any BMW from the mid-2010s and earlier at night, and you’ll be greeted by orange-lit gauges looking back at you. The orange glow dates back to some of the earliest and most…

If you’re an avid follower, you are aware we strive to find out everything happening within the gates of BMW’s HQ in Munich. However, we’ll admit images of a mysterious coupe completely surprised us when…